New 2023 Construction
A nearly new townhome with modern systems, central HVAC, and a turnkey ownership experience that older South Bay inventory can’t match.
A Listing Strategy for 2621 Gates Avenue, Unit B
A considered market positioning and launch plan for a nearly new four-bedroom townhome in North Redondo Beach.
Prepared for 2621 Gates Ave #B
A plan built specifically for this home.
This presentation brings the property story, likely buyer profile, launch strategy, and marketing plan into one clear view.
The goal is to make every decision intentional—from how the home is prepared and photographed to how it is introduced to the market.
The suggested relaunch range is $1,549,000–$1,599,000, with the final asking price to be selected after reviewing comparable sales and active competition.
01 — At a glance
The opportunity at 2621 Gates Ave #B
The strongest presentation begins with what buyers cannot easily recreate: 2023 construction, four bedrooms plus a loft, and a location minutes from the beach.
Four Bedrooms + Loft
Two private ground-floor bedrooms, a primary suite upstairs, and a third-floor loft create rare flexibility for families, guests, and remote work.
Chef-Inspired Kitchen
Thermador appliances, a Monogram 36-inch six-burner range, quartz counters, and an island designed for entertaining.
Two Decks, Indoor-Outdoor Living
Balconies off the living level and the loft extend the home outdoors and capture the South Bay’s coastal climate.
Primary Suite Retreat
Built-in walk-in closet and a spa-like bath with a freestanding resin tub and dual sinks.
Garage Ready for Today
Two-car garage with epoxy flooring and an EV charger, plus built-in security cameras and wired-for-sound living spaces.
02 — Positioning strategy
How we make the home stand apart
The story is not simply “a townhome.” It is new-construction South Bay living, minutes from the sand, in a neighborhood where homes like this rarely come up.
Lead With Newness
The 2023 build is the opening advantage — a move-in-ready alternative to older North Redondo homes that need immediate updates.
Sell the Beach Lifestyle
Three miles to Hermosa Beach, four to Manhattan Village, and steps to a walking path. We sell the South Bay life, not just a townhome.
Show the Three-Level Flow
Photography, floor plans, and video make the layout intuitive: private bedrooms below, entertaining in the middle, loft and deck above.
Reset the Market Story
A coordinated relaunch with fresh media and a confident price position turns time on market into renewed buyer urgency.
03 — North Redondo 90278
Beach-city living with everyday convenience
Redondo Beach balances coastal lifestyle with top schools, daily convenience, and quick access to the beach, LAX, and the Westside.
The Beach, Minutes Away
Hermosa and Redondo beaches, the Strand, and King Harbor are a short drive or bike ride from home.
Top-Rated Schools
Redondo Beach Unified is one of the South Bay’s most sought-after districts; specific school assignments to be confirmed before launch.
Shopping & Dining
Manhattan Village, the Galleria, Riviera Village, and Artesia Boulevard dining are all close at hand.
Regional Connections
About a mile to the 405 for easy access to LAX, Silicon Beach, and El Segundo’s employment centers.
Active Outdoors
Nearby greenbelt walking paths, parks, and year-round coastal weather support an outdoor lifestyle.
Newer-Home Rarity
Newer construction with this square footage remains scarce in North Redondo’s established neighborhoods.
04 — Market & CMA
A suggested relaunch at $1,549,000–$1,599,000.
I recommend relaunching within this range, pairing a deliberate asking price with fresh media and a coordinated launch weekend. The final price should reflect the selected comparable sales, active townhome competition, and your selling goals.
Suggested relaunch range
$1,549,000–$1,599,000
A pricing recommendation—not a confirmed asking price or a guarantee of sale value.
Current list
$1,579,000
Original list
$1,628,000
Price / sq. ft.
$755
HOA
$200 / mo
What this means: a relaunch is a chance to reset the story. Fresh media, a sharper price position, and a concentrated launch weekend can turn accumulated market time into renewed urgency.
05 — Marketing
A coordinated demand strategy
Preparation, presentation, distribution, and follow-up work together to make a strong first impression and convert attention into offers.
Property Preparation
A focused walk-through to prioritize presentation improvements that have the greatest effect on buyer perception.
Premium Photography
Professional interior, exterior, detail, and twilight imagery planned around the home’s best natural light.
Creative Story Telling
Clear visual storytelling that helps buyers understand the home’s three-level flow before they arrive.
Engaging Media Sites
A polished destination for media, property details, neighborhood highlights, and disclosures.
Major Portal Distribution
Complete syndication across Zillow, Realtor.com, Redfin, Homes.com, and the full MLS network.
Targeted Social Campaign
Digital promotion designed to reach likely buyers across the South Bay, Westside, and greater Los Angeles.
Pre-Market Buyer Match
First Team’s internal network creates awareness with agents and active buyers before public launch.
Launch Weekend
A coordinated debut, open-house schedule, and immediate follow-up designed to concentrate attention.
06 — Seller programs
More flexibility before and during the sale
Prepare now, pay at close
First Impressions Concierge
Complete selected paint, flooring, repairs, or staging work without upfront payment, with approved costs settled from proceeds at closing.
Flexible preparation funding
FirstTeam® FLEX
An optional line of credit for sellers who want direct control over improvements while deferring eligible costs until the home sells.
Buy before you sell
Cash Offer+
An option designed to unlock equity for a next purchase before the traditional sale of 2621 Gates Ave #B is complete.
A no-obligation alternative
FirstTeam® Instant Offers
A vetted cash-offer benchmark that can be compared with the traditional listing path when timing and certainty matter most.
Programs are subject to qualification, availability, and program terms. Financing programs may include interest and fees.
07 — Timeline
From first decision to a confident close
- 01
Strategy & goals
- 02
Preparation plan
- 03
Media production
- 04
Pre-market awareness
- 05
MLS launch
- 06
First-weekend momentum
- 07
Offer review
- 08
Escrow & closing
08 — Track record
Strategy backed by execution
200+
Sales & listings
18
Years experience
5.0★
Zillow · 39 reviews
4.9★
Yelp · 83 reviews
Next step
Let’s build the right launch for 2621 Gates Ave #B.
Disclosures & Legal Notice
Brokerage & Licensing. Will Chiang, California Department of Real Estate License #01804169. Great Castle Properties at First Team Real Estate. Equal Housing Opportunity. This material is not intended as a solicitation if your property is currently listed with another broker. DRE licensing information is available at www2.dre.ca.gov/publicasp/ppl.asp.
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No Investment Advice. Great Castle Properties and its affiliates are not investment advisors. NO INVESTMENT ADVICE — The information in this document is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this document constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any security or financial instrument, nor an offer to engage in any transaction involving real property. Will Chiang and Great Castle Properties are real estate licensees, not attorneys, accountants, tax advisors, or investment advisors, and do not provide legal, tax, accounting, or investment advice. Consult your own attorney, accountant, tax professional, or financial advisor before making any real estate or financial decision.
Market & Comparable Data. Comparable sales, active listing information, days-on-market figures, status history, pricing data, and mortgage rate information presented in this document were obtained from sources deemed reliable, including the MLS and published mortgage rate sources, but are not guaranteed and are subject to change without notice. This document may include estimated market value, projected timelines, pricing recommendations, and marketing observations that are opinions of the listing agent, not appraisals, and should not be relied upon as a guarantee of future sale price, market performance, or financing terms. Mortgage rate figures are illustrative, reflect historical rate activity during the period shown, and are not an offer of credit; actual rates, terms, and payments will vary by borrower and lender.
Property Information. Square footage, lot dimensions, year built, HOA dues, room counts, and other property details are approximations and have not been independently verified. Buyers and sellers are advised to independently verify all information through appropriate inspections, reports, and public records. All properties are subject to prior sale, change, or withdrawal without notice. Photos of neighborhood and competing properties shown in this document are illustrative representations of property styles and are not actual listing photographs of the properties referenced.
Financing & Seller Programs. All financing and seller programs described, including preparation-cost and cash-offer programs, are subject to lender qualification, credit approval, availability, and program terms and conditions, which may include interest, fees, and repayment obligations. Not all buyers or sellers will qualify. First Team Real Estate and Great Castle Properties do not make mortgage loans; consult a licensed mortgage professional for details.
Trademarks & Affiliations. FirstTeam® and First Team Real Estate are trademarks of their respective owners. Great Castle Properties is affiliated with First Team Real Estate. Third-party names, review scores, and platform references are the property of their respective owners and are shown for informational purposes only.
Forward-Looking Statements. Statements regarding anticipated market activity, expected buyer response, projected timelines, and comparable outcomes involve estimates and are subject to market conditions beyond the control of Will Chiang and Great Castle Properties. Actual results may differ materially. Nothing in this document creates an agency agreement; representation is established only by a signed listing or buyer-representation agreement.